BOYNEXTDOOR, the new boy group from HIVE, has released the first concept photos and video for their debut single.
On the 18th at midnight, the 'Crunch' version photos and video for their debut single 'WHO!' were unveiled on the official SNS accounts and HIVE Labels' YouTube channel. The photos and video captured the unadorned appearance of the six members as if they were visiting a friend's house.
The creatively directed video, as if seen through a peephole, combines BoyNextDoor's individuality and sense of humor, providing an enjoyable viewing experience.
It showcases the members' real personalities through witty settings: Seongho waiting for warm coffee while holding a broken umbrella, Liwoo bringing a doll, Jaehyun appearing on a kickboard, Taesan remaining engrossed in music even after ringing the bell, Ihan bringing a plate full of jelly with ambitious preparation, and Unhak never hesitating to take a selfie even with snacks stuck on his face. 
BoyNextDoor provided a rich visual feast by releasing a total of 24 photos, including three individual cuts per member, two unit cuts, and four group cuts, as well as a video. Furthermore, the tightly connected content with a storyline added to the anticipation for the second set of concept photos and video to be revealed on the 19th.
Meanwhile, BoyNextDoor will release their debut single 'WHO!' on the 30th. The album was mainly produced by producer Pop Time, and all the songs included in the single, such as 'Going Crazy,' 'One and Only,' and 'Serenade,' will be presented as title tracks.
Written by Kim No EulTranslated by Lee So Yun