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LE SSERAFIM's UNFORGIVEN is Unstoppable

  • 이소연 기자
  • 2023-05-22

LE SSERAFIM has successfully concluded their activities for the title track "UNFORGIVEN" and is preparing to promote their follow-up song.
On the 21st, the girl group LE SSERAFIM wrapped up their three-week promotion for "UNFORGIVEN" (feat. Nile Rodgers) with their final performance on SBS's "Inkigayo." 
During the broadcast, the members showcased their love for fans by modifying the signature dance move "Villain Rabbit" into the "Heart Ball" dance. After completing their last stage for "UNFORGIVEN" (feat. Nile Rodgers), LE SSERAFIM released the poster for the track "Eve, Psyche, and the Bluebeard's Wife," which is included in their first full-length album, at 11 PM on the same day. They also unveiled a music video teaser on the official YouTube channel of their agency, HIVE LABELS, and the group's official social media accounts, signaling the start of their follow-up song activities.
Furthermore, LE SSERAFIM achieved remarkable success with "UNFORGIVEN." The song reached the 6th position on the Billboard 200 chart for the week of May 20, 2023, setting a record for the fastest top 10 entry by a K-pop girl group in history. Additionally, they became one of the fastest-selling K-pop girl groups, surpassing 1.25 million copies sold in the initial release according to Hanteo Chart, securing their place as a million-seller in the shortest period among K-pop girl groups.
Written by Yoon Sang GeunTranslated by Lee So Yun
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