LE SSERAFIM Conquers the World

  • 이소연 기자
  • 2023-05-26

LE SSERAFIM consisting of Kim Chae-won, Sakura, Heo Yun-jin, Kazuha, and Hong Eun-chae, has made a significant impact on the global music market with their international achievements, performances, and branding, just a year after their debut.
LE SSERAFIM's first full-length album, 'UNFORGIVEN,' showcased their popularity as a top 4th generation girl group in Japan by surpassing cumulative sales of 100,000 copies on the Oricon Weekly Album Chart as of the 29th. The album topped the Oricon Weekly Album Ranking, Weekly Digital Album Ranking, and Weekly Combined Album Ranking announced on the 15th, becoming the first overseas female artist to achieve a triple crown on the weekly charts this year.
Furthermore, LE SSERAFIM made their name on the Billboard 200, the main album chart in the United States, for two consecutive weeks (May 20th and 27th). Last week, they entered the Billboard 200 at No. 6, setting the record for the shortest time for a K-pop girl group to enter the top 10. Among the 4th generation girl groups this year, LE SSERAFIM is the only team to have their name in the top 10 of the Billboard 200. They have demonstrated their elevated status by continuously setting K-pop girl group's first and shortest records in the global music market, including the United States and Japan, which are the centers of the industry.
Written by Lee Gyeong HoTranslated by Lee So Yun
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2019 Asia Artist Awards

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