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Reasons for anticipation of 'RU Next'

  • 이소연 기자
  • 2023-06-14


Hive Labels Belief Lab, which created the 4th generation representative boy group ENHYPEN through Mnet's 'I-LAND', will decide the next girl group member through JTBC's survival program 'R U Next?'.
In particular, under the goal of creating new artists who will represent Belief Lab, singer and actor Suzy sang the theme song of 'R-U Next' and became a hot topic.
The theme song 'Full Speed', completed with Suzy's pure vocals, is a pop song based on the drum and bass genre. It is not a common dream in the world, but the story of girls running at full speed toward happiness with their own will. Elaborate rhythms and flamboyant drum beats constantly knock on listeners' hearts, conveying the pure passion and thrill of the girls.
In particular, 'RU Next' took an unconventional step by releasing the theme song sound source and the brand film, which is equivalent to a music video, in advance even though there were three weeks left until the first broadcast. Only fragmentary information about the program has been released, but the video is receiving explosive attention as the participants who appear in the program appear in person. Expectations for Hive's next girl group, which connects Le Seraphim and New Jeans, are naturally growing.
Attention is also drawn to the production team of 'RU Next'. Producer Bang Si-hyuk and other world-renowned producers joined forces to raise the level of musical perfection in 'Full Speed'. Tommy Brown, Mr. Tommy Brown, who has produced numerous hit songs such as Hive's Hiss noise, Justin Bieber's 'Holy', Ariana Grande's 'Thank U, Next', and '7 Rings', who participated in several BTS songs. Franks et al. agreed. Among these, Tommy Brown and Mr. Franks is a winning combination, and Ariana Grande's sixth full-length album 'Positions' and lead single 'positions' produced by them reached number one on the US 'Billboard 200' and 'Hot 100' respectively in the first week of release.
'RU Next', which will be broadcasted for the first time on the 30th, is running 'at full speed' thanks to Suzy's support for the program's popularity. As soon as the news of Suzy's participation in the theme song came out, several related posts were uploaded to various online communities and social media. Like Suzy's refreshing voice that goes well with summer days, 'RU Next' focuses on the healthy and lively charms of the contestants, and the next girl group of Belief Lab.
Written by Lee Seung HunTranslated by Lee So Yun
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