Girl group NewJeans has teased a significant visual transformation, raising anticipation for their comeback. NewJeans, consisting of members Minji, Hani, Daniel, Haerin, and Hyein, released a teaser for the music video of their title track "ASAP" from their mini-album "Get Up" on Hive Labels' YouTube channel on June 27 at midnight.
Previously, NewJeans had already heightened fans' expectations with the teaser for the impressive upbeat title track "ETA." In the teaser for "ASAP," the group showcased a striking transformation with bold blonde hair. Both the blonde and black-haired versions of NewJeans made appearances, creating a contrasting visual that excited their fans.
Accompanied by a visually captivating video, a snippet of the melody and lyrics for "ASAP" was also revealed. The rhythmic synth sound enhanced the dreamy atmosphere, and NewJeans' vocals shone as they sang "ASAP baby Hurry up don't be lazy" towards the end of the video.
Their agency, ADOR, described "ASAP" as a "song with a Euro-pop sound and cute, catchy lyrics" and introduced it as the "track that captures the lingering emotions of the album and anticipates the next encounter." They added that the "ASAP" music video contains a special story with the Bernies.
With just the two released music video teasers, NewJeans has already generated a lot of excitement, showcasing both captivating beats and visuals, hinting at another syndrome-inducing comeback.
NewJeans' diverse and unique musical achievements can be experienced in their upcoming mini-album "Get Up," which will be released on the 21st of next month. It includes triple title tracks: "Super Shy," "ETA," and "Cool With You," as well as the songs "New Jeans," "Get Up," and "ASAP." "Super Shy" and "New Jeans" will be pre-released on the 7th of next month.
Written by Mun Wan SikTranslated by Lee So Yun