BLACKPINK's debut song 'BOOMBAYAH' music video has surpassed 1.6 billion views on YouTube which is the group's 3rd achievement. 
According to YG Entertainment on the 4th, BLACKPINK's 'BOOMBAYAH' music video reached over 1.6 billion views at 6:49 AM on this day. This marks the achievement within approximately 6 years and 11 months since its release.
With this, 'BOOMBAYAH' joins BLACKPINK's third MV to reach the 1.6 billion views milestone. Previously, 'DDU-DU DDU-DU' (2 billion views) and 'Kill This Love' (1.8 billion views) also achieved the same view count.
'BOOMBAYAH' is one of the double title tracks from BLACKPINK's debut single album 'SQUARE ONE,' which was released in August 2016. The song features addictive choruses and an energetic drum beat, capturing the hearts of global music fans and maintaining its popularity over time.
BLACKPINK's official YouTube channel has been experiencing steady growth. The cumulative views of their videos have reached 31.9 billion, and their official YouTube channel has over 89.6 million subscribers, making them the number one artist in the world, both male and female.
Especially, their music video for 'DDU-DU DDU-DU' holds the records for being the first, highest, and most-viewed K-pop group music video, with the possibility of surpassing 2.1 billion views in the near future, continuing their dazzling record-breaking march.
Meanwhile, BLACKPINK is currently on their largest-scale world tour, 'BLACKPINK WORLD TOUR 'BORN PINK,' which draws an audience of about 1.5 million. After their encore concert in Paris, France on the 15th (local time), they will move on to perform in Hanoi, Vietnam, and various locations in the United States, such as New Jersey, Las Vegas, San Francisco, and Los Angeles.
Written by Kim No EulTranslated by Lee So Yun