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Treasure Prepare a Global Leap Forward

  • 이소연 기자
  • 2023-07-05



Boy group Treasure has stood on a new starting line for a global leap forward.
It is thanks to the precious sweat shed throughout the first half of 2023 to keep the promise with the fans. Treasure held the Best Group Award at the 'Golden Disc Awards' in January and pledged, "We will work hard to become an artist worthy of the award's name." And to make this a reality, while working hard on the album, they expanded the '2023 TREASURE TOUR [HELLO]' and prepared a special meeting with fans around the world.
After kicking off the tour in Seoul, Korea in November of last year, Treasure moved to the archipelago, and in January, they held a spectacular finale of their concert in Japan at Kyocera Dome Osaka. This year, they traveled all over Asia, including Taipei, Kuala Lumpur, Jakarta, Bangkok, Singapore, Manila, Macau, and Hong Kong.
It was a day that made us realize Treasure's solid position in the global music market. A total of 420,000 spectators were mobilized through 40 performances in 17 cities for about 7 months. In particular, in Japan, it even set a new record of having the largest audience in the history of a Korean artist's first tour. As the tour progressed, the members fully developed their skills and established themselves as 'performance artists' to be trusted and watched.
Written by Lee Seung HunTranslated by Lee So Yun
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