Girl group BLACKPINK has officially surpassed 90 million subscribers on their YouTube channel, setting a record as the first and most subscribed artist worldwide.
According to YG Entertainment on the 17th, BLACKPINK's YouTube channel surpassed 90 million subscribers at 5:36 am on this day. It has been approximately 7 years and 1 month since the opening of BLACKPINK's channel on June 28, 2016.
Especially from October 2022, when they held their Seoul concert, until June this year, they gained approximately 7 million subscribers, showing the highest growth rate among K-pop artists during that period. With the ongoing success of their world tour and member Jisoo's first solo activities, it is explained that new fans have been attracted in large numbers.
BLACKPINK first gained significant presence by becoming the first non-English artist to enter the 'Top 5 YouTube Subscribers' in July 2020. Since then, they have surpassed famous pop stars such as Ariana Grande, Eminem, Ed Sheeran, Marshmello, and Justin Bieber, solidifying their position as the number one artist worldwide.
Considering that YouTube plays a leading role in transforming the global music market, this achievement holds significant meaning. The number of subscribers is considered an indicator of loyal fans' continuous interest and anticipation, rather than mere curiosity or one-time viewership. It confirms that BLACKPINK, as the world's top girl group, continues to expand its fandom.
Furthermore, BLACKPINK's official YouTube channel has surpassed 32.2 billion cumulative views. They have a total of 43 videos with views in the billions, including "DDU-DU DDU-DU" (heading towards 2.1 billion views), "Kill This Love" (1.8 billion views), "BOOMBAYAH" (1.6 billion views), "How You Like That" performance video (1.4 billion views), and "As If It's Your Last" (1.3 billion views).
Meanwhile, BLACKPINK is currently holding the largest-scale K-pop girl group world tour, 'BLACKPINK WORLD TOUR [BORN PINK]', which mobilizes approximately 1.5 million people. Starting from August, they will be taking their steps to various locations in the United States such as New Jersey, Las Vegas, San Francisco, and Los Angeles.

Wirtten by Yoon Sang GeunTranslated by Lee So Yun