YG Entertainment's group TREASURE has marked a successful start to their activities with their second full-length album, 'REBOOT,' amid passionate support from global music fans.
According to YG Entertainment, the title track of TREASURE's second album, 'BONA BONA,' achieved first place on the iTunes song charts in 20 regions upon its release on the 28th.
Notably, the group's strong presence in Asia, where they recently concluded a successful tour, was evident, and their wide global popularity was also evident as they ranked high on iTunes album charts in major regions in South America and Europe. 
Additionally, their immense influence in Japan was reaffirmed as 'REBOOT' quickly ascended to the throne on the local music site Line Music's Top 100 daily album chart. The title track 'BONA BONA' has also maintained a high position on Line Music's real-time chart and secured the top spot on Rakuten Music's real-time chart, proving their robust local fandom.
The response to the music video for 'BONA BONA' has been equally enthusiastic. The video, which showcases TREASURE's upgraded visuals and musicality, received acclaim and reached the 2nd place on YouTube's "Most Viewed Videos in 24 Hours." The video's view count is also rapidly approaching 10 million views, showing a sharp increase compared to their previous release 'HELLO,' and their popularity is rising on various music charts, raising expectations for their future activities.
Regarding 'BONA BONA,' its impressive fusion of powerful brass sounds in the chorus and drum beats reminiscent of a marching band left a strong impression. The song conveys a message of "Born To Love You," revolving around a theme of fateful attraction, and it is presented in TREASURE's cheerful style. The music video showcased a more mature charm and intense performances, attracting attention to their upcoming full-stage performances as well.
Wirtten by Han Hae SeonTranslated by Lee So Yun