BLACKPINK's 'DDU-DU DDU-DU' MV reached 2.1 billion views.
Girl group Blackpink's hit song 'DDU-DU DDU-DU' became the first K-pop artist music video to surpass 2.1 billion views on YouTube.
According to YG Entertainment on the 31st, the music video for 'DDU-DU DDU-DU' exceeded 2.1 billion views on YouTube at 4:27 pm on the 30th. It is a great record after about 5 years and 1 month since it was released on June 15, 2018.
Thanks to the steady love of global music fans, 'DDU-DU DDU-DU' is updating its own K-pop group music video's first, highest, and most views on YouTube every minute and every second. In the meantime, new records are expected in the future as they have changed the number in front of the billion views every 3 to 6 months.
The title song 'DDU-DU DDU-DU' on Blackpink's first mini-album 'SQUARE UP' is the most popular K-pop song in the world in 2018 with its addictive chorus and point choreography that reminds you of shooting a pistol with both hands. The music video reached #1.
The sound source also achieved remarkable results on various global charts. They ranked 40th and 55th on the Billboard 200 and Hot 100 charts, respectively, as well as the domestic chart 'Perfect All Kill', recording the highest ranking ever for a K-pop girl group at the time. There are over 600 million streams on Spotify.
Meanwhile, the number of subscribers to Blackpink's official YouTube channel is 90.3 million, surpassing K-pop and becoming the number one artist in the world. It has a total of 43 videos with 100 million views and has exceeded 32.4 billion cumulative content views.
Written by Yoon Sang GeunTranslated by Lee So Yun