Group Baby Monster (Luca, Parita, Asa, Rami, Laura, Chiquita) broke a new K-pop record with the music video for their debut song 'BATTER UP'.
According to YG Entertainment, Baby Monster's 'BATTER UP' music video exceeded 22.59 million views in 24 hours after its release at midnight on the 27th. This is the highest number of views in 24 hours for a K-pop group's debut song music video.
Previously, Baby Monster exceeded 12 million views within half a day of its release and went straight to the top spot on YouTube's trending videos.
It stands out not only on YouTube but also on various global indicators. It topped the music video charts of the largest local music streaming sites, including Japan's Line Music and China's QQ Music. In particular, QQ Music ranked first in the 'Music Index Chart', which collects music fans' interactions and streaming in real time, and 'Rising'. It also ranked at the top of the ‘Charts’ and ‘New Song Charts’.
The sound source also received a green light for popularity in each country. It showed a steady upward trend on iTunes, topped the song charts in 21 countries, and settled in the top 5 of the worldwide charts. Although they are a rookie who has just debuted, they unusually entered the US and UK song charts, which are considered the world's two largest music markets.
Meanwhile, Baby Monster is a new girl group released by YG Entertainment seven years after Blackpink. The U.S. Billboard also selected him as a ‘K-pop artist to watch.’ In fact, their official YouTube channel currently has 3.54 million subscribers and over 500 million cumulative views.
Written by Kim No EulTranslated by Lee So Yun