It is unclear whether BLACKPINK's Jisoo will establish a new base in her brother's business and continue with individual activities.
On the 2nd, a representative of Bionmom, known as Jisoo's brother's business, stated to Star News that they were unaware of the rumors regarding Jisoo starting a management business.
On the same day, a media outlet reported that Jisoo is starting a new chapter by settling in Bionmom, her brother's company specializing in infant health supplements.
Upon verification by Star News, Bionmom was founded in November 2020 with a capital of 1 billion KRW and annual sales of 2 billion KRW. The fact that the CEO of Bionmom has the last name Kim, coinciding with Jisoo's real name, adds weight to the speculation of a connection.
Bionmom has actively posted recruitment notices featuring Jisoo's photo on job search websites, indicating openings for positions such as manager, video editing PD, designer, accountant, and security personnel.


Written by Han Hae Seon
Translated by Lee So Yun