LE SSERAFIM (Kim Chaewon, Sakura, Heo Yoonjin, KAZHA, Hong Eun Chae) is gearing up for a content explosion as they make a comeback with their third mini-album, 'EASY,' on February 19. The group will officially kick off their comeback promotions starting on the 26th. On the 22nd, they unveiled the promotion timetable, including two trailers and five concept photos.
LE SSERAFIM has consistently showcased high-quality promotional content since their debut. They are known for their innovative promotion strategies, such as using team logos to express album messages in logo motion and presenting track samplers with impressive 3D graphics.
Their album trailers, often dubbed as 'trailer masterpieces,' have garnered significant attention and discussion, approaching the level of music videos. The cumulative views on YouTube for the trailers of their debut album 'FEARLESS,' mini-album 'ANTIFRAGILE,' and first full-length album 'UNFORGIVEN' have reached nearly 14 million.
According to their agency, Source Music, LE SSERAFIM's album trailers always have an official theme, with intro songs like 'The World Is My Oyster,' 'The Hydra,' and 'Burn the Bridge' included. The lyrics for these intro songs are based on the members' own words and writings, reflecting LE SSERAFIM's commitment to infusing their experiences and thoughts into their music, making the intro songs an integral part of the album's message.
LE SSERAFIM's third mini-album, 'EASY,' marks their first Korean release in nine months since the launch of their first full-length album, 'UNFORGIVEN,' in May of last year.


Written by Kim Soo Jin
Translated by Lee So Yun