On February 16th at midnight, LE SSERAFIM (Kim Chaewon, Sakura, Heo Yoonjin, Kazuha, Hong Eunchae) uploaded a teaser for the title track "EASY" of their mini 3rd album on the Hive Labels YouTube channel and Soo's Music official SNS.
The music video for "EASY" is directed by Nina McNeely, who has worked with internationally renowned artists such as Doja Cat and The Weeknd as a director and choreographer. Known for her unique and powerful visual style, expectations are high for the extravagant spectacle.
The teaser begins with Heo Yoonjin shedding golden tears, followed by Hong Eunchae hiding her face behind a veil. Then, Sakura, Kazuha, and Kim Chaewon appear one by one, showcasing their radiant visuals in close-ups. Particularly impressive is the intense gaze of the members staring directly into the camera. Finally, the teaser concludes by revealing the hip yet sophisticated styling of LE SSERAFIM against a traditional backdrop, stimulating curiosity for the full video.
LE SSERAFIM will release their third mini-album 'EASY' on the 19th at 6 p.m. The title track 'EASY' embodies the determination of the five members to make everything look easy, even when nothing is.
To celebrate the release of their new album, LE SSERAFIM will hold a 'LE SSERAFIM 2024 S/S POP UP' event from February 16th to March 3rd at the Golden Alber in Seoul's Geumho-dong. Alongside the popup, there will be a #MakeItLookEasy Shorts Challenge event in collaboration with YouTube. Visitors can film a short video (up to 1 minute) at the popup, set it to the background music of the new song 'EASY', and upload it to YouTube with the hashtags #MakeItLookEasy, #2024_SS_POPUP, and #LE_SSERAFIM for a chance to receive special limited edition gifts on-site.


Written by Mun Wan Sik
Translated by Lee So Yun