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LE SSERAFIM's 'EASY' Drawing Attention

  • 이소연 기자
  • 2024-02-20



LE SSERAFIM (members Kim Chaewon, Sakura, Heo Yoonjin, Kazuha, Hong Eunchae) has seized the top spot on various domestic and international charts on the day of their new album release and has dominated YouTube trends.
According to Hanteo Chart, a site that tracks album sales, LE SSERAFIM's mini 3rd album 'EASY' sold 783,358 copies on the day of its release, placing it at the top of the daily physical album chart (as of February 19th).
The music video for the album's title track 'EASY' surpassed 10 million views on YouTube in just over 13 hours, reaching the milestone at 7:14 am on the 20th. This sets a new record for the fastest LE SSERAFIM music video to reach 10 million views. As of 10:00 am on the 20th, the video maintains its position at the top of the YouTube Worldwide Trending chart since reaching the top at midnight. Additionally, the 'EASY' music video has ranked #1 on the YouTube trending charts in 40 countries/regions, including the United States and Canada, as of 10:00 am on the 20th.
The popularity of the new release is also evident on major international charts. As of 10:00 am on the 20th, the album has reached #1 on iTunes 'Top Albums' charts in 18 countries/regions, including Japan, Canada, Chile, and Mexico. Particularly noteworthy are its achievements in the world's largest music markets, the United States and Japan. The album soared to #1 on the Japan iTunes 'Top Albums' chart immediately after its release, and in the United States, it achieved the highest ranking ever for a LE SSERAFIM album, reaching #2.
The title track has also topped the iTunes 'Top Songs' chart in 5 countries/regions, including Thailand, Hong Kong, and Taiwan, as of 10:00 am on the 20th, and has secured a spot in the 'Top 5' in a total of 10 countries/regions. Furthermore, 'EASY' has maintained its position at #3 on Bugs' real-time chart since 8:00 pm on the day of its release, and as of 10:00 am on the 20th, it has risen to #10 on Melon's real-time 'Top 100' chart.


Written by Ahn Yoon Ji
Translated by Lee So Yun
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