LE SSERAFIM's 'EASY' Breaks into Billboard's 'Hot 100' - The group LE SSERAFIM has succeeded in conquering the main Billboard chart, 'Hot 100', in the United States.

According to the latest chart released by Billboard on the 5th (Korean time, as of March 9th), LE SSERAFIM (Kim Chaewon, Sakura, Heo Yunjin, Kazuha, Hong Eun Chae) has entered the main song chart 'Hot 100' with their title track from their 3rd mini-album, 'EASY', ranking 99th. It has demonstrated global popularity by breaking through to the US Billboard 'Hot 100' after previously rising to the top ranks in the Korean and Japanese markets.

The 'Hot 100' chart ranks songs based on a combination of physical single and digital music sales, streaming data, radio airplay scores, and YouTube views. Particularly, for overseas artists who find it difficult to score in the radio airplay category, the entry barrier is high.

Billboard calculates performance from Friday to Thursday of the following week, and despite the disadvantage of being released on Monday at 6 p.m., 'EASY' ranked on this chart. The title track and the eponymous mini 3rd album also secured 8th place on the main album chart, 'Billboard 200'. Especially, the group is praised for consecutively entering the 'Top 10' of this chart with their two works, 'UNFORGIVEN' and 'EASY', solidifying their fan base in the US. Thus, they become the 4th K-pop girl group to conquer the two major Billboard charts in the United States, following BLACKPINK, TWICE, and NEW JEANS.

Meanwhile, LE SSERAFIM will be the only K-pop girl group to perform at the largest music festival in the United States, the 'Coachella Valley Music and Arts Festival', on April 13th and 20th (local time). Leveraging their entry into the Billboard 'Hot 100' and appearance at 'Coachella', LE SSERAFIM's influence is expected to expand even further.

Written by Mun Wan Sik

Translated by Lee So Yun