According to SM Entertainment on the 7th, the boy group RIIZE has recently joined the global model lineup of Lotte Duty Free and has also become the new advertising model for Bacchus-flavored jelly by Dong-A Pharmaceutical, receiving positive responses.
With this, RIIZE has proven their exceptional popularity and influence once again by not only securing advertisements in fashion, beauty, and F&B industries but also in duty-free shops and pharmaceutical-related advertisements. Furthermore, they have been continuously receiving love calls from various brands spanning beyond categories, even in the finance sector.
Especially noteworthy is the attention RIIZE has garnered from overseas brands. The German beauty device brand GESKE has already appointed RIIZE as their ambassador in Japan, with their advertisements airing locally. Additionally, RIIZE has been receiving advertising model proposals from various Southeast Asian brands, including F&B in Indonesia and clothing in the Philippines.


Written by Choi Hye Jin
Translated by Lee So Yun