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NewJeans, in Collaboration with Pharrell Williams

  • 이소연 기자
  • 2024-05-13



According to their agency ADOR on the 13th, NewJeans (Minji, Hani, Daniel, Haerin, Hyein) has teamed up with global pop star Pharrell Williams for their Japanese debut single 'Supernatural,' including the title track of the same name. 'Supernatural' is a song that delicately harmonizes nostalgic melodies and the members' emotional vocals. ADOR explained, "Pharrell Williams brought his iconic adlibs and bridges from his collaboration with Japanese singer Manami on 'Back of My Mind' in 2009, which producer 250 reinterpreted in a New Jack Swing style."
Pharrell Williams, known for his mega-hit 'Happy' and multiple Grammy wins, is a globally renowned singer and producer who also actively engages in fashion design, exerting significant influence across various aspects of popular culture.

NewJeans' Japanese debut single 'Supernatural' will be released on the 21st of next month. This single will contain the title track along with 'Right Now' and instrumental versions of each song, totaling four tracks. 'Right Now' gained attention after being partially revealed as the commercial song for Lotte Zero on the 9th.
Previously, NewJeans had raised expectations for their historic Japanese debut activities by announcing collaborations with cultural and artistic giants such as Takashi Murakami and Hiroshi Fujiwara. Additionally, their scale is drawing attention, with plans for a fan meeting at the Tokyo Dome simultaneous with their Japanese debut.
Meanwhile, NewJeans will make a comeback in Korea on the 24th. The music video for 'Bubble Gum,' a track from their double single 'How Sweet' pre-released on the 27th of last month, topped the YouTube Korea weekly popular music video chart for two consecutive weeks and maintained high rankings on global weekly charts.
Their global impact and influence, demonstrated by the buzz generated from just one music video even before the official release of the songs, hint at NewJeans' significant presence in the global music scene.


Written by Mun Wan Sik
Translated by Lee So Yun
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