The girl group NewJeans graced the cover of the 2024 Summer Issue of the UK magazine 'The Face,' published on the 29th.
Founded in 1980, 'The Face' covers a wide range of topics across music, fashion, and culture. Known for its unique visual imagery, the magazine's covers have featured global pop stars like Beyonce, Harry Styles, and Adele, drawing significant attention. For the 2024 Summer Issue, world-renowned artist and photographer Petra Collins participated as the photographer and creative director, collaborating with NewJeans. Her unique perspective captured a vintage and dreamy portrayal of youth through NewJeans, making a striking impression.
In addition to the photo spread, 'The Face' also focused on NewJeans' musical achievements. Referencing their performance at the US's largest music festival, 'Lollapalooza Chicago,' the magazine stated, "There is nothing more certain than witnessing NewJeans easily captivate a crowd the size of three football fields. Looking back, NewJeans is set to become the world's top girl group."
Moreover, 'The Face' highlighted NewJeans' promotional strategy of releasing music videos before the official audio tracks, describing it as "revolutionary in the meticulous world of K-pop." The magazine continued, "NewJeans continuously transcends and redefines the boundaries of K-pop. They are not just a group sought after by ardent fans and K-pop enthusiasts. Their appeal extends beyond fandom, permeating the broader zeitgeist both musically and culturally."


Written by Lee Seung Hun
Translated by Lee So Yun