BTS Jimin “Steals the Dior Show in Paris” — 4.8 Million Tweets in Just 12 Hours

BTS member Jimin set social media ablaze with his commanding presence at Paris Fashion Week.

On October 1 (local time), Jimin attended the Dior SS26 Collection Show at the Tuileries Garden in Paris as Dior’s global ambassador. Within less than 12 hours, mentions of him on X (formerly Twitter) exceeded 4.8 million, dominating global trends.

U.S. fashion magazine WWD reported under the headline “Jimin Steals the Show at Dior” that Jimin generated more buzz than Jonathan Anderson’s debut womenswear collection for Dior.

According to WWD, “Thousands of fans waited for hours under the blazing sun, holding placards and balloons, erupting into cheers at the sight of Jimin. While it was Jonathan Anderson’s first women’s collection, it was BTS’s Park Jimin who electrified the crowd.”

After the show, Jimin sparked further excitement by waiting until other guests had departed before appearing on the steps in front of the venue to personally greet fans who had stayed behind.

Major outlets such as Vogue and The Guardian also spotlighted Jimin’s appearance at Paris Fashion Week, while hashtags including #JiminxDior, #DiorSS26, and #PFW soared to the top of global trends.

In addition, during a surprise live broadcast from his Paris hotel in the early hours of October 2, Jimin revealed, “I’ve been working hard on my album. It’s time for BTS to return,” hinting at the group’s comeback in the first half of next year—further fueling anticipation among fans worldwide.



Written by Lee Yoon Jeong 
Translated by Lee So Yun