V of BTS will be the main character of the world's first super-large screen birthday advertisement of Oculus at the World Trade Center (WTC) in New York.
V's largest fan club in China, 'Baidu Viva', announced on the 28th that it would advertise on all 22 screen sets of Oculus for two days from December 29th to 30th.
Oculus is the transportation hub for the World Trade Center, the world's most expensive train station, which took 12 years to build and cost $4 billion. It boasts a floating population of millions of people with 250,000 daily commuters alone. Consisting of a train station, shopping center, and pedestrian tunnel, it is loved as a complex cultural space where numerous community events, art and cultural programs are held.
Oculus has become a popular and artistic landmark in Lower Manhattan. The exterior embodies a pure white dove symbolizing hope, and the interior is filled with a bright and hopeful feeling with natural light and a white marble floor.
V's advertisements run simultaneously on all 22 screen sets throughout the building, including the 100-yard (approximately 91m) long super-large screen (E/W Gallery) located in the aisle of the central hall.
In particular, the E/W Gallery is an iconic screen the length of an American football field that continues endlessly no matter how many times you walk.
In 2020 and 2021, he became the first Korean celebrity to hold a personal birthday ad light show at Dubai's Burj Khalifa, the world's highest floor, for two consecutive years, showing off his status to the world worthy of the name of the K-pop king.
This year, starting with 17,199 screen advertisements in subway stations across the country, including Seoul, Busan, Daegu, and Daejeon, the largest ever for Korean celebrities, 323 screen advertisements in CGV theaters nationwide, 36 outdoor advertisements in 15 landmark buildings in Seoul, the first in Hongdae.
Written by Mun Wan SikTranslated by Lee So Yun