New Jeans Selected as 'Levi's' global ambassador

  • 이소연 기자
  • 2023-03-06

New Jeans has become a model for jean brand as its group name. Global denim brand Levi's® announced on the 6th that it selected NewJeans, which is leading the new K-pop trend, as Levi's Global Ambassador in celebration of the 150th anniversary of the birth of 501® jeans.
Group New Jeans finally became a model for a jeans brand.
New Jeans, a group consisting of Minji, Hani, Daniel, Haerin, and Hyein, stole the hearts of Gen-Z with a future-oriented concept in the 2000s. 
As soon as they debuted in July of last year, New Jeans gained popularity like a syndrome with 'Attention' and 'Hype boy' and spread their music widely.
Following this, the next singles 'Ditto' and 'OMG' were also greatly loved and achieved the feat of entering the US Billboard 'Hot 100' within 6 months of their debut. Aside from music, New Jeans are popular with fans all over the world for their innovative style.
Known for blending Y2K-inspired fashion with modern trends, New Jeans have now become Gen-Z's representative idols, demonstrating the influence of K-Pop on global fashion.
The group name of NewJeans was inspired by jeans, which are fashionable at any time and loved by everyone regardless of age. Hoping to be eternal icons of a new era, they resemble the spirit of Levi's® that pursues timeless without going out of fashion, and have in common that they lead the trend of an era.

Written by Han Hae Seon Translated by Lee So Yun
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