Brave Entertainment announced on the 2nd that they are preparing to launch a new 4-member rookie girl group with the goal of debuting in the first half of this year. The agency, led by Brave Brothers, expressed anticipation and requested support for the upcoming debut, emphasizing the group's balance of popularity and musicality, as well as their commitment to producing high-quality music content that leads the K-pop trend.
This marks Brave Entertainment's introduction of a rookie girl group to the public approximately 13 years after the debut of Brave Girls in 2011. Notably, the production of this new girl group involves the collective efforts of the Brave Entertainment producers, led by Brave Brothers. These producers have previously contributed to the success of numerous girl groups such as Brown Eyed Girls, After School, Sistar, AOA, and have made their mark in K-pop history with their trend-setting music.
Brave Brothers, known for creating hit albums for various girl groups, brings his trendy music style to this project, combining it with Brave Entertainment's distinctive artist production and planning capabilities. This synergy is expected to contribute to the new girl group's success and make a significant impact on the current trend in girl group popularity. Detailed information about the rookie girl group will be gradually revealed in the future.


Written by Yoon Sang Geun
Translated by Lee So Yun