According to Starship Entertainment, IVE (Ahn Yujin, Gaeul, Rei, Jang Wonyoung, Lee Jee, and Lee Seo) will make their first music show appearance after their comeback on Mnet's 'M Countdown' on the afternoon of the 2nd.
IVE will be performing the title track 'HEYA' from their second EP album 'IVE SWITCH' for the first time on a music show. During this debut stage of 'HEYA,' IVE plans to captivate both the eyes and ears of global fans with their individual charms highlighted through styling and dazzling performances.
In particular, the choreography for the chorus part 'HEYA HEYA HEYA,' which evokes the image of the sun, and movements resembling swallowing the sun, will showcase IVE's unique and sophisticated performance style while adding to the excitement for viewers. The new album 'IVE SWITCH' presents a clear color palette, allowing IVE to convey a new story in their own style, offering an image of infinite expansion and a sense of exhilarating twists.
The title track 'HEYA,' which has gained popularity on major domestic music streaming charts since its release, features an addictive melody with a powerful chorus and rap that overwhelms the atmosphere, showcasing the song's diverse charms. With lyrics that appeal to listeners of all ages, IVE successfully captures a wide range of musical spectrums, hitting the mark with the preferences of their audience.
IVE's appearance on Mnet's 'M Countdown' will be broadcasted at 6 p.m. on the 2nd.


Written by Lee Seung Hun
Translated by Lee So Yun