ZICO's 'SPOT!' Marches to the Top

  • 이소연 기자
  • 2024-05-09

Artist and producer ZICO is making a special journey to the top.
Just 12 days after the release of ZICO's digital single 'SPOT! (feat. JENNIE),' it surpassed 10 million streams on Melon as of May 8. Moreover, 'SPOT!' has swept the weekly charts of the latest Melon, Genie, and Bugs (for the period from April 29 to May 5) and claimed the top spot on the daily charts of Melon and Genie on May 7, continuing its success. Especially noteworthy is that according to Melon's genre classification, a rap/hip-hop song has topped both the daily and weekly Melon charts for the first time in 1 year and 7 months since 'Daredevil (Prod. ZICO) (Feat. HOOMI)' This fact underscores ZICO's outstanding ability as a musician.
Prior to the release of 'SPOT!,' ZICO explained, "I wanted to create a song that doesn't get boring even with repeated plays. I boldly removed unnecessary elements and emphasized the parts I wanted to highlight." With the success of 'SPOT!,' he proved that his sense and strategy were right on target.
Through this latest activity, ZICO has expanded his influence to the international music market. 'SPOT!' decorated the top ranks on the latest (as of May 11) U.S. Billboard charts including 'Global 200' (24th), 'Global (excluding the U.S.)' (8th), and 'World Digital Song Sales' (1st). Global web magazine HYPEBEAST praised the song, saying, "It perfectly meets fans' expectations by incorporating a relaxed sensibility and retro elements."
Overseas listeners point out the clever punchlines (phrases utilizing puns and ambiguous expressions) as one of the song's charming points. In 'SPOT!,' ZICO showcased a punchline that incorporated the name of the famous musician Jay-Z and the song title, "Our project title is J Z / We gon' run this town, that's crazy."
Already known domestically as the 'King of Punchlines' with his witty lyrics, ZICO has now captured the hearts of international music fans as well. With the success of 'SPOT!' as a stepping stone, anticipation is high for ZICO's further leap in the global music market.
Written by Heo Ji Hyeong
Translated by Lee So Yun
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