BTS’s Jin ranked No.1 in both the Idol Individual Brand Reputation and the Boy Group Individual Brand Reputation for August, proving his immense popularity and influence.



The Brand Reputation Index is a metric derived from big data analysis that identifies how consumers’ online habits significantly influence brand consumption. According to the Korea Corporate Reputation Research Institute, analysis of 129,698,562 pieces of idol individual brand big data related to 1,730 idols collected between July 28 and August 28, 2025, revealed that Jin ranked first in the overall Idol Individual (male and female combined) Brand Reputation.



Jin, who took first place in the Idol Individual Brand Reputation category, recorded a brand reputation index of 5,786,723. His scores were: Participation Index 193,207, Media Index 371,136, Communication Index 2,249,814, and Community Index 2,972,565. Link analysis of Jin’s brand showed prominent terms such as “sell out,” “break through,” and “sold out completely.” Keyword analysis highlighted “world tour,” “Run Seokjin,” and “all seats sold out.” Notably, the positive-to-negative ratio analysis revealed an overwhelming 93.86% positive rate.



Jin did not stop at ranking No.1 in the overall Idol Individual Brand Reputation; he also topped the Boy Group Individual Brand Reputation, once again showcasing his unmatched brand power.



According to the Korea Corporate Reputation Research Institute’s analysis of 755 boy group members conducted from July 16 to August 16, Jin ranked No.1 with a brand reputation index of 4,961,133. His scores were: Participation Index 237,313, Media Index 231,851, Communication Index 1,691,304, and Community Index 2,800,665.



Link analysis for Jin’s brand in the Boy Group Individual Brand Reputation highlighted terms such as “unique,” “sell out,” and “expand.” Keyword analysis featured “world tour,” “Don’t Say You Love Me,” and “concert.” His positive rate was an impressive 94.30%.


Written by Mun Wan Sik
Translated by Lee So Yun