The pop-up store for the girl group NewJeans, who have resumed their activities with their comeback single "How Sweet," proved its popularity by selling out within 20 minutes of pre-sale reservations.


On the 5th, digital IP entertainment company IPX (formerly Line Friends) opened the 'How Sweet POP-UP' at Line Friends Square in Sinsa, in collaboration with NewJeans, to commemorate the release of their domestic single album. The pre-sale reservations for the first day sold out in less than 20 minutes, showcasing the anticipation of fans eager for NewJeans' new album and various NewJeans IP-related products, continuing their streak of success.


The collaboration between IPX and NewJeans has consistently generated significant buzz by globally presenting pop-ups and IP products that maximize the concept of each album. In 2023, pop-up stores opened at Line Friends stores in Gangnam and Hongdae, drawing over 55,000 visitors and maintaining a steady stream of fans throughout the operating period. During this time, the surprise reveal of the character Bunini, which appeared in the NewJeans music video 'ASAP' and was released as various IP products, has continued to be a beloved popular item among fans.


Written by Yoon Sang Geun
Translated by Lee So Yun